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Adding a pistachio green shade to food products

The Pistachio Effect: Unlocking Luxury and Sustainability with EXBERRY®

Pistachio stands out as a distinct flavour and colour, synonymous with premium quality and luxury. The EXBERRY® Colouring Foods range from GNT captures this essence by providing a sustainable, visually appealing and natural pistachio green shade ideal for indulgent products.

Why Pistachio?

Pistachio has really become increasingly popular among consumers due to its unique combination of sophisticated taste, vibrant green colour, and health-conscious appeal. Products featuring pistachio instantly convey a sense of luxury, appealing particularly to consumers looking for indulgent yet wholesome experiences. Its aesthetic appeal also resonates strongly on platforms like Instagram and TikTok, where vibrant, naturally coloured foods drive engagement.

The Power of EXBERRY® Colouring Foods

The pistachio green offered by EXBERRY® is derived entirely from edible fruits, vegetables and plants. Unlike synthetic food dyes, EXBERRY® Colouring Foods are minimally processed and fully plant-based, making them clean-label compatible and attractive to environmentally conscious consumers. This approach aligns perfectly with modern consumer trends favouring transparency, sustainability and natural ingredients.

The key benefits of EXBERRY® pistachio green:
  • Clean-label appeal: Free from artificial additives, preservatives and synthetic dyes, enhancing product appeal.
  • Consumer trust: Backed by transparency in sourcing and production methods.
  • Enhanced product aesthetics: Providing a visually stunning, stable and consistent pistachio green.
  • Sustainability: Derived from renewable plant sources, supporting environmental responsibility.
Ideal applications of the pistachio

EXBERRY®’s pistachio green shade is versatile and suitable for a wide variety of applications, such as:

  • Dairy products: Ideal for ice creams, yoghurts and desserts, creating premium indulgent offerings.
  • Bakery goods: Perfect for pastries, cakes and cookies where an appealing colour enhances luxury perceptions.
  • Confectionery: Effective in chocolates, candies and premium snack bars, bringing both colour and authenticity.
  • Plant-based alternatives: Enhancing vegan and vegetarian products, aligning with consumer demand for sustainability.
Meeting the demand for sustainable indulgence

Consumers today are increasingly mindful of the environmental impact of their choices. EXBERRY® Colouring Foods addresses this need by offering ingredients sourced from nature and produced with sustainable methods. Companies using EXBERRY® pistachio green benefit from positioning their products as luxurious, sustainable and authentically natural, thus appealing to the rapidly growing segment of eco-conscious consumers.

The pistachio effect delivered by EXBERRY® Colouring Foods offers businesses a unique opportunity to elevate their products through natural, luxurious, and visually appealing solutions. Carst & Walker, proud distributors of EXBERRY®, ensures access to these premium natural colouring solutions, helping food and beverage producers meet modern consumer expectations for indulgence, authenticity and sustainability.

For more information about incorporating EXBERRY® into your products, please contact the team at Carst & Walker.

EXBERRY® pistachio green is available from Carst & Walker in East Africa and South Africa.